buchok.com | Advisory for B2B SaaS companies

How My Process Works

When I was running my company, I felt like I was constantly being asked: Do you want to sell this or hold it f o r e v e r? I was heavily influenced by DHH and Jason Fried who made it feel important to know what side of the fence I was on.

It felt like such a massive, all-or-nothing decision.

But here’s what I’ve learned—you don’t have to decide today. You just need to keep evaluating.

That’s the core of how I work with founders. Together, we establish clarity, align goals, and make informed decisions every 90 days.

If you’re looking to sell your business in less than 180 days, I’m probably not the right fit. This isn’t about rushing to a transaction—it’s about building something stronger, whether you decide to grow or sell later.

The First 90 Days: Establishing Your “Why”

We start by reviewing the three legs of the stool:

  1. BUSINESS: this includes your GTM strategy, org chart, financials, and more. What’s your company’s reason for existing?
  2. PERSONAL: we talk about you—what’s important to you in the business? What’s important outside of it?
  3. FINANCIAL: what are your personal financial goals? How close are you today and how does your business fit into that picture?

The Next 90 Days: Planning and Alignment

This is where we align your personal goals, financial goals, and business strategy into a clear, actionable plan. It’s not easy, but it’s simple.

Then comes the fun part—we decide: do we grow or sell? And we set clear goals to make that happen.

Ongoing: Grow or sell?

Now we decide—grow or sell? And we’ll work in continuous 90-day sprints with clear goals towards that ultimate objective.

Simple, right?

The hardest part of any plan is execution. That’s where I come in—to hold you accountable, keep you motivated, and offer support when things feel tough. Running a small, independent SaaS business can feel isolating—few people in your life really “get it.”

I make the ongoing management something you’re excited to do. Let’s build the next chapter together.

If you’re ready to connect, let’s talk. Take the first step.