buchok.com | Executive coach

I work with bootstrapped B2B SaaS founders across North America and Europe.

Testimonials

I wanted a coach who could help me grow the value of my company. Working with Tom forces me to think about the big picture of the business, but he’s also fully dialed in to the nuance of running a SaaS company. Tom has walked the path himself and his coaching is exactly what I was looking for.

— James, Founder, Boords


Working with Tom has been transformative for our business. Over the past year, he’s helped us gain a clear understanding of how our business operates and where we, as leaders, could grow. Tom has a unique ability to identify both strengths and blind spots, then translate those insights into practical strategies we can act on.

What sets Tom apart is how approachable and thoughtful he is—he listens deeply, challenges us when needed, and always keeps us focused on the bigger picture. With his guidance, we’ve built a stronger foundation as managers and developed a clear game plan for the future.

— Kevin, Co-founder, Pebble


Working with Tom has been a game-changer for me and my co-founder. Unlike my previous coach, Tom understands the founder’s journey firsthand, he’s been there himself. He gets the scale of our business and doesn’t just give abstract advice; he gives clear, directive instruction and actionable steps we can implement right away.

Since working with him, we’ve rolled out OKRs, restructured our one-on-ones with team members, and found real clarity around who we serve. These changes have directly impacted how we run our business day to day.

What really stands out, though, is how Tom checks in with us emotionally as well. He doesn’t just focus on tactics, he helps us strengthen our relationship as co-founders and makes sure we’re aligned. Not only that, but he’s intentional about ensuring our business serves us personally too, so we’re building something that supports the life we want, not the other way around.

That combination of strategy, empathy, and accountability has made working with him just awesome.

— Jessey, Co-founder, Pebble


For years I have been working in my business, and after just a few weeks with Tom, I’m now working more on my business. Tom has helped me think more strategically about what I want and how to better operate my business to increase the value of our SaaS.

One big thing for me as well is that Tom has started, run, and successfully exited a SaaS before, which comes with a ton of experience that I get to listen to and gain insights from. I can highly recommend taking a first meeting with Tom and seeing if he can help you like he has helped me so far.

– Marcus, Founder, Feedbucket