buchok.com | Advisory for B2B SaaS companies

Why I Do What I Do

After my company was acquired in 2022—I had a chance to step back and reflect. I thought about what worked well, what I could have done better, and the incredible people who helped along the way.

What really stuck with me was how often founders feel stuck or isolated when trying to figure out their next steps. Questions like: Should I keep growing this? Should I sell? How do I make it all less overwhelming? I’ve been there—it’s tough to balance building something you’re proud of with figuring out how it fits into your long-term goals.

That’s why I started my advisory practice. I work with founders of independent B2B SaaS businesses to help them grow the value of their companies—whether they want to scale, sell, or simply build a business that supports their life. It’s about creating options, not pressure.

The truth is, great businesses are bought, not sold. That’s why I focus on helping founders make their businesses stronger today, so they’re ready for opportunities tomorrow. And the best part? You don’t have to decide everything right now—just take it 90 days at a time.

I do this because I love seeing founders succeed on their terms. If that sounds like you—or someone you know—I’d love to connect and explore how I can help.

If you’re ready to connect, let’s talk: Take the first step